Good morning. An executive at Bilt recently delivered a masterclass in how a Reddit AMA can go sideways. What started as an attempt at radical transparency around new card regulations quickly turned into a cautionary tale: responses that felt dismissive, followed by Instagram memes labeling Reddit users “basement dwellers.” Cue the backlash. The lesson: the internet loves access, but it punishes tone. When engaging publicly, especially on platforms like Reddit, staying measured, skipping the clapbacks or not engaging at all are often the smarter play.

In today’s edition: inside the $79B secondhand apparel boom, and millennials are so back.

Campaigns

Earned-friendly campaigns & clever moments

This simple website tells you if you’re eating a stolen KitKat

While this was no planned heist, Nestlé turned a 12-ton KitKat theft into a “Stolen KitKat Tracker” campaign.

By Hunter Schwarz | Fast Company

April Fools’ Day gets real: Why some brands are choosing to release actual products on April 1

With so many fake products teased for April Fools’ Day, some brands stood out with real product releases and giveaways.

By Gabriela Barkho | Modern Retail

Also, Dude Wipes’ National Burrito Day (4/2) billboards, Iams’ “smooth deliveries” airport stunt and April Fools’ pranks from Yahoo (Scrōll Stoppr), Baskin-Robbins (canned ice cream soup), Carbone x Califia Farms (spicy vodka almond coffee creamer), Claussen x Premier Protein (protein pickles) and Halls (“grandma’s purse” flavor).

Culture

Snackable bites of consumer culture

Why Marriage, for So Many, Is Less Appealing Than Ever

Marriage rates are stalling as more Americans delay or skip it altogether, citing finances, independence and evolving expectations.

By Tammy LaGorce | The New York Times

Move over, Gen Z. It’s a millennial summer.

Nostalgia-fueled revivals are following the money and influence of a now-dominant generation.

By Mia Davis | Business Insider

‘Leverage the local’: The fashion trend that explains why everyone around you is channeling their inner tourist

Brands are turning city-name apparel into everyday fashion, selling wanderlust as status, not souvenirs.

By Anna-Louise Jackson | Fast Company

Low on PTO? Join the Gen Z travelers taking international ‘microtrips’

Gen Z is embracing ultra-short international “microtrips,” swapping long vacations for quick, TikTok-fueled getaways.

By Kailyn Brown | The Los Angeles Times

Corporate

News impacting business & the workplace

Gen-Zers and Millennials Want Workplace Romance Normalized—Even If It Breaks Company Rules

Gen Z is bringing dating back to the office, pushing to normalize workplace romance despite company bans.

By Bruce Crumley | Inc.

Sheryl Sandberg: The AI gender gap is about recognition

A new survey from Lean In says bosses aren’t giving women credit for using AI.

By Emily Peck | Axios

As AI reshapes the office, the Fortune Best Companies to Work For are doubling down on the most human perks

As AI reshapes work, top employers are winning talent with perks, flexibility and culture - not just pay.

By Orianna Rosa Royle | Fortune

Commerce

Shopper society snapshot

Aggressive resellers are ransacking Goodwill bins and vintage stores. Their finds sell for big money.

The resale boom has turned thrift stores into a $79 billion battle.

By Emily Stewart | Business Insider

Activewear isn’t over. Everything’s just apparel now.

Fashion lines are blurring as athleisure brands chase growth.

By Cara Salpini | Retail Dive

Is the Need to ‘Gram Killing the Retail Experience?

Selfie shopping is a consumer behavior that clothing retailers are having to come to grips with.

By Angela Velasquez | WWD

Connections

Feed intelligence & AI tips

What Is YouTube’s Dominance Doing to Us? We Asked Its C.E.O.

An interview with YouTube’s chief executive, Neal Mohan, to discuss how and why YouTube is the new TV.

By Lulu Garcia-Navarro | The New York Times

Podcast Companies Are Looking a Lot Like Record Labels

Podcasting is getting more complex, as more platforms blur the line with video.

By Ashley Carman | Bloomberg

Meta starts testing a premium subscription on Instagram

Instagram Plus offers exclusive features, including the ability to view Stories without the poster knowing you viewed it.

By Aisha Malik | TechCrunch

5 Tips To Keep Your Brain From Surrendering To AI

Tips include building your knowledge base, take the first pass yourself and be skeptical of what AI tells you.

By Ulrich Boser | Forbes

Media Moves & Intel:

Andrew Edgecliffe-Johnson, CEO editor at Semafor and co-host at The CEO Signal Podcast, says the franchise now reaches more than 75% of Fortune 500 CEOs, underscoring its push into premium, invite-only media.
Shazna Nessa, formerly editor at The Wall Street Journal, is now executive editor and deputy global head of newsroom training at Bloomberg News.
Stephen Council, formerly tech reporter at SFGATE, is now senior tech reporter at Business Insider, covering AI with a focus on LLM companies, including OpenAI and Anthropic.
Rya Jetha, formerly tech culture reporter at The San Francisco Standard, is now senior tech reporter at Business Insider, covering physical AI and robotics.
Will Oremus, formerly technology reporter at The Washington Post, is now tech reporter at The Atlantic.
Bobbie Gossage, formerly contributing editor at Inc., is now West Coast editor at Inc.
Zizi Strater, formerly associate social media editor at InStyle, is now social media manager at Harper’s Bazaar.
Ej Dickson, formerly senior writer at The Cut, is now senior culture writer at Wired.
Dana Schulz, formerly deputy editor at Best Life, has left Galvanized Media and has yet to announce her new role.
Donna Freydkin, formerly associate editor, product testing at People Inc., is now trending writer at AARP.
Business Insider is launching Vibe Mode, a weekly newsletter tracking the rise of vibe coding and what it means for work, startups and the economy, issued every Monday.

Also... use Pizza Voter, a developer-led project, to decide on pizza toppings as a group.

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The Zeitgeist: Resale Boom and Millennial Summer