Good morning. OpenAI sent a group of influencers on a nature retreat outside NYC last week, and the internet did what the internet does: pointed out that a company famous for its planet-sized energy bill probably shouldn't be cosplaying as outdoorsy. The Verge broke it down. When your biggest liability is environmental, a forest photo op basically hands your critics a punchline.
Before you greenlight the splashy brand moment, spend five minutes imagining what your loudest skeptics will do with it. They will find the angle. They always do.
In today's edition: even influencers are tired of influencers, and the $1.2 trillion language gap between boomers and Gen Z.
Campaigns
Earned-friendly campaigns & clever moments
Also, Liquid Death x Mr. Beast’s Feastables’ Peanut Butter Cup sparkling water, Busch Canada’s hay bale billboards, Chips Ahoy! $25K mystery cookie challenge, and Snickers’ chief online chill officer.
Culture
Snackable bites of consumer culture
Corporate
News impacting business & the workplace
Commerce
Shopper society snapshot
Connections
Feed intelligence & AI tips
Media Moves & Intel:
Leital Molad, formerly head of podcasts at WaitWhat, is now senior director of shows at The Wall Street Journal, where she will shape the outlet's approach to audience-first multimedia storytelling.
Rachyl Jones, formerly technology reporter at Semafor covering AI companies and tech trends, is now technology reporter at The San Francisco Standard covering AI firms.
Ellie Austin, editorial director of Fortune's Most Powerful Women franchise, is now also host of Fortune Daily, the outlet's first premium daily video show, which launched August 3 and broadcasts Monday through Thursday from Fortune's newsroom in New York's Financial District.
Fortune is sunsetting its Leadership Next podcast, cohosted by executive editorial director Diane Brady and Fortune Live Media editorial director Kristin Stoller.
Christine Romans, chief business correspondent at NBC News, is now also anchor of Current with Christine Romans, a new two-hour streaming show that launched August 3 on NBC News NOW and airs weekdays from 10 a.m. to noon ET, covering finance, business, technology, and AI.
Melissa Repko, retail reporter at CNBC covering grocers, big-box chains and consumer trends, is on maternity leave through late 2026. She is directing news and pitches to her editor, Jacob Pramuk.
Also... check out this LA Times feature on Matt Damon’s 4’6 stunt double from The Odyssey.
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