Good morning. Legacy media is sliding into your inbox. The Washington Post is the latest to embrace the newsletter boom, launching a creator-led product on Beehiiv as part of its new WP Creator initiative (first reported by Axios). It joins Time, Newsweek, TechCrunch and others on Beehiiv, while the WSJ, FT, Economist and New Yorker are testing Substack. In a personality-led media era, publishers are swapping anonymous clicks for owned audiences and distribution that isn’t at the mercy of an algorithm.

Meanwhile, the under-the-pillow economy is booming. Delta Dental’s 2026 Tooth Fairy Poll puts the going rate at $5.84 per tooth, up 17% YoY - a tiny but telling sign of revived spending power (great news for 7-year-olds, less so for household CFOs).

Campaigns

Earned-friendly campaigns & clever moments

Also, Spotify x Liquid Death’s Eternal Playlist urn, Bubly’s color-changing The Super Mario Galaxy Movie cans and NASA trip giveaway, Dunkin’s 48oz drink buckets and e.l.f.’s pickle-flavored lip balm.

Culture

Snackable bites of consumer culture

Corporate

News impacting business & the workplace

Commerce

Shopper society snapshot

Connections

Feed intelligence & AI tips

Media Moves & Intel:

  • Steve Kovach, formerly tech correspondent at CNBC and co-host of its Tech Download podcast, has left the news organization and has yet to announce his new role.

  • Hannah Pedone, formerly freelance, is now tech reporter at MarketWatch.

  • John Manganaro, formerly senior reporter at ThinkAdvisor, is now senior reporter at business and investing newsletter The Daily Upside.

  • Dylan Wells, formerly national political reporter at The Washington Post, is expanding her beat to cover the creator economy and is launching a newsletter, Verified, in March.

  • Carina Hsieh, formerly beauty, health and wellness reporter at The Daily Beast, is now deputy features editor at Women’s Health, working across print and online.

  • Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing, written by senior correspondent Lara O’Reilly, on 3/4.

  • Layoffs were announced this week at CNBC.

Also... check out Fitdrop, an exploration of men’s fashion from 1980 to 2025 by Iain Tait.

Thanks for reading.

If you need help accessing the full text of any of these stories, drop your team a line and we'll send it right over.

—The Editors

Was this email forwarded to you? Subscribe to The Zeitgeist by Catamaran here.

Keep Reading