Its future depends on going global and evolving from hydration into a premium food-and-beverage lifestyle brand.

After weeks of fan pressure, Dr. Pepper licensed Romeo Bingham’s viral TikTok jingle for a national ad.

Japanese-inspired hi-fi lounges from Atlanta to Chicago are swapping algorithms for vinyl and deeper connection.

As reading rates fall, “read-with-me” Twitch streams are making books social - and surprisingly addictive - again.

Global travel is surging, and experiences, microvacations and loyalty programs are among some of the most expected trends this year.

Globally, diners are embracing intense, palate-numbing flavors, proving to be spicier than meals in years prior.

While executives say AI boosts efficiency, many workers say AI saves little time and adds frustration with uneven gains.

Glassdoor’s 2026 Best Places to Work names Indianapolis-based Crew Carwash as the top workplace, followed by In-N-Out Burger.

The Get Blue initiative aims to partner with corporations like Starbucks, Amazon, Gap and Ecolab to expand global clean water access.

Google searches for “No Buy January” hit a five-year high in December, driven largely by Gen Z and millennials.

Department stores remain in retreat with continued store closures even as major players still generate billions in sales.

The retailer is leveraging Kids Club, a broader assortment and influencers to attract Gen Z and millennials buying homes later in life.

Content creators are using social media itself to gently disrupt mindless scrolling, raising awareness about screen time.

One Sheet will round up the juiciest scoops, gossip and analysis from the growing universe of media-industry newsletters and sites.

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts.

AI agents move fast - but without guardrails, they risk errors, privacy issues and brand damage.