PetSmart’s response to its starring role in a viral music video sparked debate on TikTok, with many criticizing the retailer’s reply as lackluster.

Clorox is shifting its messaging from functional to emotional, citing a company survey that found people feel happier and more accomplished after cleaning.

TikTok’s “mystery scoop” trend taps into the blind-box craze, with sellers scooping charms that correspond to items they sell to create surprise orders.

Offline hobbies like pottery, origami and blacksmithing are joining knitting and gardening in the rise of “grandma hobbies.”

Pet owners are extending their wellness routines to pets, driving demand for preventive care and premium grooming.

Excessive AI oversight at work is linked to brain fog, more errors, decision fatigue and higher intent to quit, according to BCG researchers.

U.S. women working full time show higher engagement and career ambition than men, despite higher burnout.

After saying Target acknowledged a breakdown in trust with the Black community, boycott leaders announced they will end their official campaign.

Monster’s Workaholics Report found 73% of U.S. workers regularly exceed 40 hours a week, and 85% say overwork harms their mental or physical health.

Gen Z shoppers are hanging out at malls and documenting everything on social media, helping boost a budding recovery in stores

A deep dive into drop culture - and why brands release limited products in highly hyped drops.

Agentic AI is reshaping the brand-customer relationship as shoppers increasingly rely on third-party AI tools to research and buy.

A new Harris Poll finds the generation that made TikTok famous “skeptical, exhausted, and nostalgic for a version of the platform that's already gone.”

Influencers worry platforms’ growing AI focus is sidelining creators - even though companies could share the profits.

It features moments from movies and TV shows on Disney+ and is designed to boost daily engagement and reach mobile-first viewers.

They’re sharing weekly roundups of books, films, podcasts and articles they consumed instead of doomscrolling on social media.